One brilliant summer afternoon, two young mothers, Jennifer Odell and Rita Vescera, were enjoying a day at the beach with their children. As all good mothers should, they applied their kids relentlessly with sunscreen, all the while complaining to one another about the challenges of the messy, sticky, awful smelling lotion. They thought about what the perfect sunscreen would be, and then they made it. 

Those two mothers launched Shady Day in April of 2006 under the advisement of a leading dermatologist, and now moms worldwide are celebrating their genius. 

The Shady Day collection of sun protection products combine mess free application solutions with all natural high quality ingredients. In line with the Shady Day commitment to using only ingredients that are safe for us and the environment, parabens are never used in any of the products.

Parabens are a group of chemicals that are used as an inexpensive way to maintain the shelf life of a product. They can cause skin irritations and some studies have even connected parabens to breast cancer. Although more expensive, Shady Day opted to use safer, all natural paraben alternatives including grapefruit seed extract and vitamin E.

The Shady Day products have antioxidants and moisturizing agents that assist with the anti-aging process, making them perfect for not only kids, but adults as well. The UV blocker Avobensone is used to guarantee both UVA and UVB protection from the sun. The products are all water-resistant and have a yummy light mango scent that has zero resemblance to the disgusting suntan lotion odor of old.

Shady Day sun protection comes in multiple application forms including the award winning Daily Sun Protection Wipes, a convenient Daily Sunscreen Stick for your face and even a Shady Kiss Lip Balm.  No matter your preference, these refreshing application designs are all are completely mess free.

• 2011 Gold Triangle Award in the Industry Category sponsored by American Academy of Dermatology
• 2010 NAPPA Honors (National Parenting Publications Awards) in the Skincare Category for Shady Day SPF 30 Daily Sun Protection Wipes AND SPF 30 Organic Sunscreen Stick
• 2010 Anti-Aging Awards Honorable Mention sponsored by Good Housekeeping for Shady Day SPF 30 Daily Sun Protection Wipes